Summary
- InvenTel’s full-service model integrates DRTV, creative strategy, commercial production, media buying, design and packaging, distribution and fulfillment, and sales and retail placement for seamless product launches.
- Vertical integration eliminates handoffs, as seen with Life Watch’s smooth transition from DRTV ads to Walgreens shelves.
- Cross-functional collaboration drives innovation, like SureFit Belt’s refined campaign that boosted CVS sell-through.
- Single accountability ensures quality and compliance, exemplified by Life Watch’s retail-ready Walgreens displays.
- Ideal for mass-market CPG/DRTV brands, with successes like ALINE Insoles’ Fox News-to-Target campaign showing scalability.
In a fiercely competitive consumer goods market, transforming a promising idea into a retail success demands speed, cohesion, and accountability.
InvenTel’s full-service product development model delivers just that, integrating every critical stage of DRTV campaigns, creative strategy, commercial production, media buying, design and packaging, distribution and fulfillment, and sales and retail placement into a single, streamlined workflow.
What “Full-Service” Means at InvenTel
At InvenTel, “full-service” means a vertically integrated ecosystem where every service operates under one roof and one profit-and-loss (P&L) structure. Our in-house capabilities cover the entire product development lifecycle, ensuring seamless execution from concept to shelf. These include:
- DRTV: Crafting targeted television campaigns, like Life Watch’s late-night ads, to validate consumer demand.
- Creative Strategy: Develop compelling brand narratives, such as SureFit Belt’s focus on its “no-hole” design to resonate with shoppers.
- Commercial Production: Filming high-impact DRTV spots in our on-site studios tailored for products like ALINE Insoles to highlight comfort.
- Media Buying: Advertisements should be placed on channels like CNN to reach prime audiences, as with Life Watch, to drive call-center responses.
- Design & Packaging: Creating “As Seen on TV” packaging, like SureFit Belt’s retail-ready peg cards with clear feature callouts.
- Distribution & Fulfillment: Managing inventory and shipping for seamless DTC and retail delivery, supporting products like ALINE Insoles.
- Sales and Retail Placement: Securing shelf space at major retailers like CVS, Walmart, and Walgreens, as achieved with Life Watch’s endcap displays.
This single-roof model eliminates handoffs, with cross-functional teams guiding projects from creative concepts to retail shelves. Thanks to our unified services, Life Watch moved from DRTV ads to Walgreens placement without the miscommunications typical of multi-vendor setups.
Why Full-Service Product Development Wins
InvenTel’s full-service model outperforms traditional approaches by tackling the inefficiencies of fragmented systems. Here’s why it’s a game-changer for inventors and brands.
Eliminates Silos
Silos stifle innovation and lead to rework. For instance, SureFit Belt, joint planning sessions shaped a DRTV campaign emphasizing its adjustable design, creating a product that resonated with CVS shoppers. This teamwork ensures alignment across all services, from creative to retail.
Faster Time-to-Market
Traditional systems with sequential handoffs delay launches. InvenTel’s integrated services enable rapid transitions, as seen with ALINE Insoles’ swift move from Fox News DRTV ads to Target’s retail displays. By aligning commercial production, media buying, and retail placement in-house, we bring products to market without external bottlenecks.
Single Accountability
With one team overseeing all services, InvenTel ensures consistent quality, compliance, and brand voice. For Life Watch, in-house design and packaging delivered retail-ready displays that met Walgreens’ standards while our sales team secured prime shelf space. This unified ownership guarantees a polished product from concept to consumer.
Proof: Recent InvenTel Wins
InvenTel’s full-service model has delivered standout successes, showcasing its ability to scale products effectively:
- Life Watch: InvenTel’s DRTV campaign, commercial production, and retail placement transformed the smartwatch into a top choice for seniors. Ads on cable news channels drove strong call-center responses, with custom endcaps securing a seamless Walgreens rollout.
- ALINE Insoles: A national TV campaign on networks like Fox News, paired with vibrant packaging and Target placements, boosted consumer demand. The creative strategy highlighted its alignment with technology, reinforced by Amazon reviews.
- SureFit Belt: Initially a niche accessory, InvenTel’s DRTV spots, TikTok Shop campaigns, and CVS endcaps drove strong sell-through. Design and packaging ensured retail appeal, leading to a Bed Bath & Beyond expansion.
When Full-Service Might Be Right
InvenTel’s full-service model is ideal for mass-market consumer packaged goods (CPG) and DRTV brands seeking rapid scale, especially for those lacking in-house expertise. It’s perfect for inventors launching products like fitness gadgets or home goods, such as the SureFit Belt, that thrive on TV-driven demand and retail visibility.
However, brands with established creative or distribution networks may prefer partial control. InvenTel offers à-la-carte services for these needs. However, the speed and accountability of our integrated approach, as shown with Life Watch’s Walgreens success, are hard to replicate with standalone solutions.
Final Word
InvenTel’s full-service product development model is the ultimate advantage for inventors and brands eyeing national launches, offering a proven, low-risk path to retail dominance. By unifying DRTV, creative strategy, commercial production, media buying, design and packaging, distribution and fulfillment, and sales and retail placement.
We eliminate friction and deliver results, as seen with Life Watch’s cable news-driven ads and Walgreens endcaps. Our approach transforms ideas into category leaders, from ALINE Insoles’ Amazon reviews fueling Target's success to SureFit Belt’s TikTok-to-CVS triumph.
Ready to launch your product with speed, precision, and confidence? Contact InvenTel for a tailored consultation. Submit your idea today, and let’s turn your vision into a retail and DTC success with minimal risk and maximum impact.