Meet Meati 

A New Era for Mycelium-Based Protein

Meati began with a bold mission: to redefine clean eating through whole-cut proteins made from mycelium, the root structure of fungi. Each cut delivers complete nutrition while leaving a lighter impact on the planet, proving that food can be both nourishing and sustainable.

Now, under the leadership of Yasir Abdul, Meati is entering a new phase of growth and innovation. His vision is steering the company toward stability, smarter operations, and greater accessibility for all.

Let’s take a look at how Meati rose to fame, the transformation under the new direction, and how this pioneering brand is reshaping the future of sustainable protein.

 

What Makes Meati So Unique?

Meati stands out for its use of mycelium, the root structure of fungi that makes up to 95% of every cut. This natural superfood delivers complete protein, rich flavor, and all the essential nutrients your body needs while being gentler on the planet:

• Protein: Provides all nine essential amino acids to support muscle repair.
• Fiber: Promotes healthy digestion, steady energy, and heart health.
• Vitamins: Delivers B2, B3, B5, and B9 for energy and cell repair.
• Minerals: Provides zinc, iron, and magnesium to support muscle strength and immune function.
• Impact: Uses less land, water, and produces 89% fewer emissions than meat.
• Clean: Naturally low in carbs, fat, and cholesterol—free from antibiotics and hormones.

 

Transforming how food can still nourish people while protecting the planet, Meati’s innovation has captured the attention of food lovers and investors alike.

 

How Did Meati Rise to Fame?

Founded seven years ago, Meati began gaining attention for its whole-cut steaks and cutlets made from mycelium—a natural ingredient that mimics the texture and nutrition of meat. Its focus on clean, nutritious protein helped it stand out in a competitive alternative-protein market.

Investors demonstrated strong confidence in Meati’s mission, enabling the company to raise more than $450 million across 11 funding rounds. This support fueled rapid expansion, including a nearly doubling of revenue and more than a 100 percent increase in distribution, before its acquisition by Meati Holdings, Inc.

Well-known supporters, including Chef David Chang, Derek Jeter, and Rachael Ray, helped amplify Meati’s visibility. With products available in all 50 states and a 60% repurchase rate, Meati quickly earned recognition as a pioneer in the alternative protein industry.

What Is Yasir Abdul’s Vision for Meati?

Under the leadership of Yasir Abdul, President of Meati Holdings and longtime CEO of InvenTel, the focus now is on stabilizing operations at the company’s Thornton, Colorado, facility, which he described as “currently unprofitable but full of potential.” 

So, rather than letting a pioneering brand fade, Abdul plans to use his global retail relationships from “As Seen On TV” products to expand Meati’s reach and position it for sustainable growth.

In fact, under his direction, Meati introduced its direct-to-consumer model, allowing customers to order bundles— like the No Piggy Breakfast Club—directly from Meati’s website. 

Through this approach, Yasir Abdul has outlined clear goals to strengthen Meati’s future and expand its reach:

 

• Improve production efficiency.
• Expand retail and direct-to-consumer reach.
• Continue innovating mycelium-based products.

 

His vision centers on making Meati stronger and more accessible to consumers everywhere. 

 

How Is Meati Poised for Growth?

Meati Holdings, Inc. is set to enhance Meati Foods’ operational value and steer the company toward sustainable growth. Under Abdul’s leadership, the emphasis has shifted to rebuilding efficiency, profitability, and long-term stability.

“Unfortunately, when start-ups and founders build a brand,” says Yasir Abdul. “They have tunnel vision. Often, they do not understand the numbers, the revenue, or the gross profit. Meati is now poised for growth.”

With more decisive leadership and a clearer financial strategy, Meati is entering a new phase of disciplined growth, built on smarter operations and a renewed focus on long-term success.

 

What’s Next for Meati Foods?

Yasir Abdul’s acquisition of Meati marks a turning point for the alternative-protein industry. From raising $450 million and reaching 7,000 stores nationwide to overcoming a difficult financial reset, Meati is now entering its strongest chapter yet.

With innovation at its core and a trusted partner at the helm, Meati is back: more focused, more accessible, and more determined to redefine how the world eats.

 

Explore Meati’s new DTC shop at meati.com and taste the future of sustainable protein.